CS5 Roadshow 2010

So; I spent Thursday at the Sofitel in Collins St. in the city, all day. I went to view the circus that is a Corporate sales pitch. In particular, Adobe's new Creative Suite 5.

The Sofitel was an excellent choice of venue, and the crowd was at some where near the 1000 mark.Almost packed to capacity on Twitpic The check-in process looked like it was in a log jam, but went rather smoothly and the guy who handled my 'booking' even greeted me by name, a nice touch, but not the first I'm sure. I was given my red enviro-freindly Adobe bag, full to the brim of printed materials and found a seat.[When I say full I mean 3 or 4 and is it just me or is there somewhat of an oxymoron in the idea of presenting an enviro-freindly bag full of printed materials?]

Once inside the 'vibe' was typically Melbourne, i.e. somewhat reserved. [I feel for the presenters in these instances as it is really hard to work a crowd, at the best of times, never mind one that is reserved almost to the point of hostile]. Free Adobe Rubic's cubes were handed out to the crowd if they were boisterous enough. Which some people tried to exploit. Needless to say not many were handed out, due in part I suspect by the lack of WOW factor in the product being demonstrated. At least the majority of presenters were Aussies, there's nothing worse than having an American Company send American minions to sell you on an idea/product.

The Keynote sold the main features of the Creative suite, they were.

  • 64 Bit processing
  • Publishing to multiple platforms
  • Cloud based services, and several other business level ideas.

The day began with Video Editing, not much there for me, so I used the time to tweet as best I could on my Sony Ericsson C902. The keynote referred to the the fact that all the apps have been re-built from the ground up to run in 64 bit mode, a real advantage for Video editors, not sure where Final Cut Pro sits in the scheme of things here though, but a plus for Photoshop and large raw files.

The big surprise for me was, Flash Catalyst, an interesting looking application that makes building flash applications easier, which is a pity because to quote a friend, far more tech savvy than myself:-

"Flash must die, it is the obese treacle elephant of the Internet and a culling of its inaccessible ass is long overdue."
I have never liked flash either personally, but for me it's more about the semantic nature of the web, for example it makes sharing links difficult, particularly when photographers use it to build 'galleries'. Perhaps it was just me but there also seemed to be a sub-text of anti W3C standards and contempt for the debate regarding Apple and it's not allowing the use of Flash to build apps for the iPhone. No surprises really, but the crowd of, what appeared to me, to be Graphic designers all lapped up every bit of stuff about Flash and the new app called Flash Catalyst.

By now, I am starving and beginning to realise that they are saving Photoshop till the end, I wish I had read the 'agenda' earlier[again this is made in flash so not sure if it will work, it didn't on my mobile device], as I could have saved 1/2 a day. The free wifi was not happening anyway so I gave up and turned it off to conserve battery. When lunch time did arrive I headed outside, and found some free wi-fi across the road at a cafe called, The Paris End Cafe, great sandwich guys and thanks for the free wi-fi.

Back inside, the Sofitel, I found a seat close to the aisle so I could make a quick exit towards the end, a good move it turned out. Next, Indesign's new features were demonstrated and again, it was primarily about multiple platform delivery of content, this is something Quark has been trying to sell for some time, and so Adobe gets no prizes for this, but now it makes sense to me given my own use of mobile devices and their current popularity, an idea that seemed alien to me 3 years ago. There are indeed some cool new features in Indesign, but this is not an application I 'teach' so, it was more about my own personal use of the program. It will help me publish my work to a variety of formats and devices, something that, is important to me now.

Finally Photoshop gets a look in, and of course it begins with the much touted 'content aware fill tool'. This is a great tool if your are a graphic designer or a lazy photographer, I rarely need to remove that amount of visual garbage from my images, in fact it is what makes part of the challenge for me, making a good image when we are surrounded by it, the garbage that is. So this tool worked well, in real life but the software was demonstrated on a PC laptop, so I'm yet to be convinced it will work well on a Mac. The two other features that made an impression on me were, the new masking tools, and the lens correction tool.

The masking tool now speeds up the whole process of removing models from backdrops and has the ability to quickly and easily refine that selection, and either create a mask, a separate file, or a combination of layer mask and file.

The lens correction tool was indeed awesome. After launching the filter, it, the tool draws on a database of lenses and using the metadata embedded into the file 'automatically' corrects the distortions in the image created by the lens. Using the new Adobe Lens Correction application you can even create your own files and add them to the database.

Creative Suite 5 is an impressive set of tools, Adobe have tapped the market well in as much as, they can see that the distinction between DTP, Designer, Web Designer, Videographer and Photographer is really being blurred. However as a photographer, given Photoshop's demonstrated poor handling of colour, there was not much to grab my attention. I am more excited by tools like Aperture and Lightroom than Photoshop now, and probably will only use Photoshop to demonstrate a handful of ideas and approaches in my teaching practice, I can in fact see an end for Photoshop in Photography education already, other than for use as a studio/fashion tool where a photographer works closely with a Graphic Designer or is a DTP operator as well as a photographer.

For a commercial take on the software, try Macworld's review, I'll pass you the grain of salt after you've read it.

So; I spent Thursday at the Sofitel in Collins St. in the city, all day. I went to view the circus that is a Corporate sales pitch. In particular, Adobe's new Creative Suite 5.

The Sofitel was an excellent choice of venue, and the crowd was at some where near the 1000 mark. The check-in process looked like it was in a log jam, but went rather smoothly and the guy who handled my 'booking' even greeted me by name, a nice touch, but not the first I'm sure. I was given my red enviro-freindly Adobe bag, full to the brim of printed materials and found a seat.[When I say full I mean 3 or 4 and is it just me or is there somewhat of an oxymoron in the idea of presenting an enviro-freindly bag full of printed materials?]

Once inside the 'vibe' was typically Melbourne, i.e. somewhat reserved. [I feel for the presenters in these instances as it is really hard to work a crowd, at the best of times, never mind one that is reserved almost to the point of hostile]. Free Adobe Rubic's cubes were handed out to the crowd if they were boisterous enough. Which some people tried to exploit. Needless to say not many were handed out, due in part I suspect by the lack of WOW factor in the product being demonstrated. At least the majority of presenters were Aussies, there's nothing worse than having an American Company send American minions to sell you on an idea/product.

The day began with Video Editing, not much there for me, so I used the time to tweet as best I could on my Sony Ericsson C902. The keynote referred to the the fact that all the apps have been re-built to run in 64 bit mode, a real advantage for Video editors, not sure where Final Cut Pro sits in the scheme of things here though?

The big surprise for me was, Flash Catalyst, an interesting looking application that makes building flash applications easier, which is a pity because to quote a friend, far more tech savvy than myself:-

"Flash must die,it is the obese treacle elephant of the Internet and a culling of its inaccessible ass is long overdue."
. I have never like flash either personally, but for me it's more about the semantic nature of the web, for example it makes sharing links difficult, particularly when photographers use it to build 'galleries'. Perhaps it was just me but there alkso seemed to be a sub-text of anti W3C standards and contempt for the debate regarding Apple and it's not allowing the use of flash to build apps for the iPhone. No surprises really, but the crowd of, what appeared to me, to be Graphic designers all lapped up every bit of stuff about Flash and the new app called Flash Catalyst.

By now, I am starving and beginning to realise that they are saving Photoshop till the end, I wish I had read the 'agenda' earlier[again this is made in flash so not sure if it will work, it didn't on my mobile device], as I could have saved 1/2 a day. The free wifi was not happening anyway so I gave up and turned it off to conserve battery. When lunch did arrive I found some free wi-fi across the road at a cafe called, The Paris End, great sandwich guys and thanks for the free wi-fi.

Back inside, the Sofitel, I found a seat close to the aisle so I could make a quick exit towards the end, a good move it turned out. Next, Indesign's new features were demonstrated and again, it was primarily about multiple platform delivery of content, this is something Quark has been trying to sell for some time, and so Adobe gets no prizes for this, but now it makes sense to me given my use of mobile devices, an idea that seemed alien to me 3 years ago. There are indeed some cool new features in Indesign, but this is not an application I 'teach' so, it was more about my own personal use of the program. It will help me publish my work to a variety of formats and devices, something that, is important to me now.

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This page contains a single entry by s2art published on May 7, 2010 1:43 PM.

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