Folios

Orientation

At this time of year , I spend my days at work interviewing, prospective new students, for my day job, teaching photography at PIC photographic imaging college. Over and over again I see the same problems with folios and folio presentation.

One of the easiest avoided mistakes is the orientation of your prints. So so many people mix their verticals and horizontals in a way that makes the viewer/interviewer rotate the book 90° my first tip on presenting a folio or body of photographic or any 2d art works for that matter is to insert the images in your folio/book in a consistent manner.

This poorly drawn diagram shows how to present correctly, as opposed to the image beneath it.

correct

not correct
Uploaded with plasq's Skitch!

This is the simplest and cheapest way to present yourself professional, regardless of the cost or type of method you choose to present your work.

Finish

The actual container for your work be it leather bound portfolio or cheap plastic K-Mart equivalent, would be best chosen carefully according to your budget and the audience who is viewing the work. The more you spend however, the more polished and finished a body of work can look, after spending all that time and effort making the images and getting them printed, a poorly presented book or portfolio can bring everything to crashing halt. Ultimately, your choice will driven by budget followed by audience, unless you can afford to spend a lot of cash on a presentation book or method.

Layout & Sequencing

A real professional will see the connections between images beyond putting all your studio portraits in order followed by all your favourite location shoots or Landscapes. Think carefully about the order and sequence you use in your folio. Are there for example a series of colours that relate, perhaps complimentary or contrasting? Are they ideas within the images that repeat, or shapes even? Treat the body of work as a visual journey with highs and lows, surprises and delights. Use spreads or blank pages to add pauses in that journey, or like punctuation in a sentence.

Clean 'n tidy

At the very minimum, use as many precautions as possible to keep the work unblemished and free of dirt pet hair and other unwanted imperfections. These things give huge clues, to who you are as a person, and your attention to detail, all key factors in gaining entry into either a college or getting a job, especially getting a job.

Backup Work

While this approach is foisted upon, younger students, VCE students for example, it is only really necessary if, 'process' forms part of the idea you are exploring. Again, be fastidious in your work methods, unless the methods are about NOT being fastidious, how you organise this kind of work, and present it gives huge insights into you and your approach to making images.

About this Entry

This page contains a single entry by s2art published on November 26, 2009 6:01 PM.

Pioneers was the previous entry in this blog.

Review a Photographic Exhibition by the National Gallery of Victoria is the next entry in this blog.

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