This looks like an interesting project, certainly not a side of the corporate chains they want to portray.
[From Kevin J. Miyazaki Blog: four times fast]
Also check out Flack Photo, an interesting photo-blog, also by Kevin.
Last but by no means least, please visit my friend Eva on flickr, she is fairly new to computers and a total novice at social networking. Her work deserves MORE attention, IMHO.